Unlocking the power of targeted advertising in DIALux: 3 steps to your campaign
Utilizing focused advertising is a potent tool for conveying your message directly to potential customers interested in your products or services. We show you three steps to your campaign blueprint in DIALux:
1. Define your target audience
Identify precisely who your potential customers are, taking into account their location and profession. In the DIALux business portal, you can easily consider both factors. Whether your objective is to captivate architects exclusively in Italy or resonate with a different niche, the power lies in your hands to curate a finely-tuned audience for your campaigns.
2. Design captivating advertisements
Devise adverts that are appealing to your target audience. Utilize impactful imagery, unambiguous messaging, and persuasive calls to action. You can simply upload a JPG (size 720 x 360 px) and a corresponding link to the DIALux business portal. The upload to DIALux will then take place automatically with just a few clicks.
3. Experiment and Refine
Monitor your advertisements' performance closely in the DIALux Business Portal. You can easily evaluate your impressions and clicks. Experiment with different design options and target groups to get the most out of your ad.
As a DIALux member, you possess a unique advantage – the ability to harness the advertising prowess within the platform to achieve remarkable exposure. This opportunity offers you a set number of impressions (depending on your membership), allowing you to strategically position your message in front of a receptive audience. The best is, this is already part of a DIALux membership and without any additional cost.