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We make lighting design easy and connect lighting designers and luminaire manufacturers worldwide.

We are DIAL.
With DIALux, we develop lighting design software. Our goal is to make planning easier while delivering reliable results. To achieve this, we connect lighting designers with luminaire manufacturers and make product data usable for planning — for more than 30 years.

WHAT WE DO

Our areas of work

SOFTWARE DEVELOPMENT

DIALux


With DIALux, we develop software for lighting design. More than 750,000 lighting designers, architects and engineers worldwide create around 900,000 lighting design projects every month, deliberately using products from luminaire manufacturers.

Download DIALux →

FURTHER EDUCATION

DIAL Academy


In our seminars, people come together who are passionate about good lighting and intelligent building automation – planners, manufacturers and designers. We connect theory and practice and create space for exchange and new perspectives.

Visit our Academy →

MEASUREMENT & TESTING

DIAL Light Lab


In the DIAL Photometric Laboratory, we test luminaires independently, in accordance with standards, and with the highest precision. For more than 25 years, we have been working with manufacturers who rely on dependable measurement data — for reliable planning and trustworthy product information.

Visit our Light Lab →

Headquarters in Lüdenscheid
Teams in Germany  |  Americas  |  Italy  |  Asia

WHERE WE WORK

Our headquarters in Lüdenscheid


Designed by us. Planned by us. Fully automated.
Our headquarters are located in Lüdenscheid — the City of Light. We designed the architecture ourselves, planned the lighting ourselves, and fully automated the building. Today, our teams work here on new versions of DIALux, develop new seminars on lighting and automation, and test luminaires in the DIAL Lighting Laboratory. All together in one building that brings architecture, lighting design and technology into one place.

Learn more about the DIAL building →

International presence with close market connections.
In addition to our headquarters in Germany, DIAL has teams in the Americas, Italy and Asia. This allows us to work closely with manufacturers and lighting designers in the world’s key lighting markets and bring diverse perspectives into our ongoing development.

W H A T   M A T T E R S   T O   U S

What we focus on

Development


We see software as a dynamic process and continuously develop DIALux further — making lighting design easier.

Innovation


We stay open to new ideas and developments. This is how solutions emerge that grow with the market.

Exchange


We listen to our community. This creates a clear direction for development that is guided by real-world needs.

Connection


As a manufacturer-neutral platform, we connect planning and products — creating real value for both sides.

O U R   M I S S I O N

Achieve more together


Together, we make lighting design easier.
Real lighting projects are created in DIALux every day — using real luminaires. We bring your luminaires directly into the software — and into the planning process, product selection, and decision-making. This makes lighting design faster and easier for users because they find your products exactly where they are needed. At the same time, you gain visibility and reach.
 

Start with Bronze now

What does our DIALux Membership offer you?

Visibility


Become part of the planning standard. Your brand and your products become an integral part of DIALux.

Planning reliability


Your luminaires are integrated directly into the digital planning process — exactly where product decisions are made.

Access to your target group


Reach your target audience directly: lighting designers, architects and engineers — without intermediaries.

Global presence


Reach lighting designers worldwide — directly in their daily workflow and in real planning projects.

Up-to-date data


Your product data is always up to date and ensures reliable planning results. We support you with the integration.

Strong brand presence


We provide a brand presence in your own design, creating a consistent presentation with strong recognition.

T R U S T E D   B Y

Our members


We support more than 450 luminaire manufacturers worldwide,
from innovative start-ups to established companies.

C O N T A C T

Say hello


Whether you have initial questions or concrete plans — we are happy to show you how your products can become part of the planning process in DIALux.

Europe & Africa →

CEO

Friedrich W. Bremecker

Phone  |  E-Mail  |  Meeting →

Head of International Sales

Jan von Huene

Phone  |  E-Mail  |  Meeting →

International Sales

André Allerödder

Phone  |  E-Mail  |  Meeting →

International Sales

Sebastian Altevogt

Phone  |  E-Mail  |  Meeting →

International Sales

Andreas Kurzmann

Phone  |  E-Mail  |  Meeting →

International Sales

Jonas Mohr

Phone  |  E-Mail  |  Meeting →

International Sales

Julia Späinghaus

Phone  |  E-Mail  |  Meeting →

International Sales

Ina Patzelt

Phone  |  E-Mail

International Sales

Jan Schmülling

Phone  |  E-Mail

Italy →

Sales Italy

Sonia Purin

Phone  |  E-Mail  |  Meeting →

Asia & Oceania →

Head of Sales Asia

Sindy Wu

Phone  |  E-Mail  |  Meeting →

Sales Asia

Leo Wu

Phone  |  E-Mail  |  Meeting →

Sales Asia

Josephine Chi

Phone  |  E-Mail  |  Meeting →

Sales Asia

Ruo Ya Huang

Phone  |  E-Mail  |  Meeting →

North & Latin America →

Sales America

Angela La Rocca

Phone  |  E-Mail  |  Meeting →