GOLD MEMBERSHIP Popular
More visibility. More influence. Your brand in the global planning process.
With Gold Membership, your brand becomes tangible in DIALux – with greater visibility, strong recognition, and realistically presented luminaires that are even easier to design with.
Maximum visibility | Optimal product usability | More influence
More than 450 luminaire manufacturers are part of DIALux.
Many leading brands rely on Gold.
WHAT YOU ACHIEVE WITH GOLD MEMBERSHIP
BRAND PRESENCE
Maximum visibility for your brand. Worldwide.
You are present when products are selected.
From your logo in the luminaire selection to your own brand space in DIALux: your brand is visible throughout the entire software and becomes tangible for planners. The Gold Member label signals quality and strengthens trust in your brand.
True to your brand
Present your brand exactly as it should be and create a consistent brand experience across your CI – directly in DIALux. This ensures strong recognition throughout the entire planning process and helps planners build a lasting connection with your brand.
Optional: Your own DIALux version in your brand look
With an OEM version, DIALux becomes a fully branded platform for your brand.
Chosen as a favorite
Planners save your brand as a favorite and keep coming back to it. This keeps you top of mind and makes you a preferred choice across projects.
BRAND POSITIONING
Planners instantly understand what your brand stands for
Guide product decisions within the planning process.
Through your content in DIALux – especially your own brand space within the software – you clearly show what you offer and which applications your products are made for. This is where you give planners orientation and guide their choices directly toward your products.
MARKETING
Your message reaches exactly the right planners
No detours. No wasted reach.
With Gold, you reach lighting designers worldwide directly in DIALux – including through targeted campaigns. Promote new products, highlight events, and deliver your message to exactly the right users. Only DIALux gives you this direct access.
PRODUCT ACCESS
Your luminaires. Right in the project.
From your website straight into the lighting design.
Planners transfer your luminaires from your website to their DIALux project with a single click. Your products are also integrated into a custom luminaire catalog in DIALux and visible in the Luminaire Finder.
EASY HANDLING
Configurable luminaires are ready for planning instantly
Configure luminaires. Use them in DIALux right away.
Planners configure luminaires on your website and bring them straight into DIALux. The required file is generated automatically and added to the project via drag and drop within seconds.
PRODUCT VISUALIZATION
Experience your products realistically. With all relevant information.
Your luminaires are presented as precise 3D models – with accurate lighting effects and all relevant product data. This makes your products truly tangible and ensures reliable planning results.
PRODUCT UNDERSTANDING
Planners understand how your products perform in real spaces
Planners instantly see how light is distributed within a space and the results they can achieve. This builds confidence in the planning process and leads them to choose your products with purpose.
BUSINESS INSIGHTS
See how your products are used worldwide
Gain insights into how your products are used – from regions and user groups to real project applications. This helps you understand which products are being specified, who is using them, and what the market demands.
BENEFITS
Your benefits at a glance
More influence
Reach planners at the exact moment of decision and ensure they choose your products.
Full control
Define how your brand and products are presented in DIALux—and ensure strong, consistent recognition.
Targeted marketing
Reach lighting designers only—your exact target audience, worldwide and without wasted reach. This level of access is only possible with DIALux.
HOW IT WORKS
How to get started with Gold Membership
Consultation & goal setting
We walk you through the possibilities of Gold Membership and define together how your brand, products, and content will be best presented in DIALux—aligned with your goals.
Implementation & execution
We integrate your brand in your design and place your content in DIALux—including 3D models and additional opportunities such as promotional placements.
Maximum presence in DIALux
Your brand is present throughout the entire planning process. Your luminaires are used, your content is seen, and your brand reaches planners at exactly the right moment—directly in DIALux.
Get started now
Together, we turn DIALux into your brand experience and ensure your luminaires can be used more realistically and more easily in the digital planning process.
Your contact
Jan von Huene
huene(at)dial.de
+49 2351 5674 315
Achieve more.
Find the right membership.
BRONZE
The easiest way to make your products available for lighting design in DIALux.
€2,100 + target market/year
Start Bronze Membership
Product availability
Luminaires available for planning in DIALux
S I L V E R
Promote your brand and products worldwide to 750,000 lighting designers and engineers.
Learn more →
€35,150 / year
Book a consultation
Product availability
Luminaires available for planning in DIALux
Product data & visualization
Detailed product data,
Optional 3D visualization
Product access
DIALux Luminaire Finder,
Luminaire catalog
Luminaire catalog
Standardized
(visual & functional)
Brand presence
Name, logo and static
brand page in DIALux
Campaigns & Leads
Targeted campaigns,
qualified leads
Business insights
Product usage analytics
G O L D
Showcase and promote your brand and products with additional premium features.
Learn more →
€65,400 / year
Book a consultation
Product availability
Luminaires available for planning in DIALux
Product data & visualization
Detailed product data,
Realistic 3D visualization
Product access
DIALux Luminaire Finder,
Luminaire catalog, Website
Luminaire catalog
Customizable
(brand look, features, usability)
Brand presence
Name, logo and website
in DIALux
Campaigns & Leads
Targeted campaigns,
qualified leads
Business insights
Product usage analytics
Easy to use
Automatically place luminaires via drag and drop
Additional data services
Optional
Branded DIALux version
Optional
P L A T I N U M
The ultimate package for your products and brand. Benefit from maximum visibility and exclusive advantages.
€99,000 / year
Book a consultation
Product availability
Luminaires available for planning in DIALux
Product data & visualization
Detailed product data,
Realistic 3D visualization
Product access
DIALux Luminaire Finder,
Luminaire Catalog, Website
Luminaire catalog
Fully customizable
(brand look, features, usability)
Brand presence
Name, logo and website
in DIALux
Campaigns & Leads
Targeted campaigns
and qualified leads
Business insights
Product usage analytics
Easy to use
Automatically place luminaires via drag and drop
Additional data services
IFC Service, ULD Service
Branded DIALux version
Your own DIALux edition
in your brand design
Exclusive benefits
DIALux Pro Subscriptions,
DIALux Training